The Bacardis of Cuba, builders of a rum distillery and a worldwide brand, came of age with their nation and helped define what it meant to be Cuban. Across five generations, the Bacardi family has held fast to its Cuban identity, even in exile from the country for whose freedom they once fought. Now National Public Radio correspondent Tom Gjelten tells the dramatic story of one family, its business, and its nation, a 150-year tale with the sweep and power of an epic.
The Bacardi clan–patriots and partyers, entrepreneurs and intellectuals–provided an example of business and civic leadership in its homeland for nearly a century. From the fight for Cuban independence from Spain in the 1860s to the rise of Fidel Castro and beyond, there is no chapter in Cuban history in which the Bacardis have not played a role. In chronicling the saga of this remarkable family and the company that bears its name, Tom Gjelten describes the intersection of business and power, family and politics, community and exile.
“It’s hard to imagine that any (Cuban history) is as enjoyable as “Bacardi and the Long Fight for Cuba” by Tom Gjelten, a correspondent for National Public Radio. His book is as smooth and refreshing as a well-made daiquiri.” –Barry Gewen, New York Times (read the entire NY Times review)
“A gripping saga that tells us just as much about human nature and the struggle between power and freedom as it does about Bacardi’s transformation from a fledgling business into the world’s top family-owned distiller.” –Alvaro Vargas Llosa, The Wall Street Journal (read the entire Wall Street Journal review)